BROADCAST TELEVISION CAREER
KXAS-TV, NBC5 Dallas/Fort Worth
The Broadcast Foundation: Where Strategy Meets Storytelling
THE CHALLENGE
Deliver compelling content in one of the nation's most competitive media markets while balancing creative excellence, audience growth, revenue generation, and constant change.
THE OUTCOME
Built an award-winning career in broadcast television that established the storytelling, marketing, media buying, and leadership skills that would later drive success in healthcare branding and executive leadership.
3
LONE STAR
EMMY AWARDS
$1M+
ANNUAL REVENUE
GENERATED
#1
NEWS SEGMENT
RANKINGS
TOP MARKET
DALLAS-FORT WORTH MEDIA MARKET
Mastering the Art of the Narrative
Before I was a corporate executive, I was a storyteller in the fast-paced world of broadcast television.
This era was my training ground for the skills I use today: high-end video production, persuasive copywriting, and the ability to pivot with agility as news and markets shifted in real-time. I learned early on that whether you have thirty seconds or thirty minutes, your message must be clear, compelling, and capable of driving immediate action.
KEY OBJECTIVE
Create content that captures: attention, inspires action, and delivers measurable business results.
From the Newsroom to Revenue Generation
Senior Marketing Producer | NBC 5 (KXAS-TV)
In one of the nation’s top media markets, I mastered the balance between creative excellence and business results.
Award-Winning
Production
I directed and produced content that garnered three Lone Star Emmy Awards and multiple industry honors, establishing a standard for high-fidelity storytelling that I eventually brought into the healthcare sector.
Revenue
Generation
I didn’t just create content; I built a business. By establishing an in-house commercial production department, I generated $1M in annual revenue through high-impact cross-channel campaigns for diverse clients.
Media Buying & Market Leadership
I learned the intricacies of media buying and placement, contributing to growth that propelled key news segments to the number-one position in the Dallas-Fort Worth market.
A Legacy of Agility and Influence
Television taught me change management before it was a corporate buzzword. Navigating the transition from traditional broadcasting to integrated digital media required a level of strategic grit that remains my greatest asset. I emerged from this era not just as a producer, but as a brand leader who understands how to use video and copy to capture an audience’s heart and an organization’s bottom line.
