BROADCAST TELEVISION CAREER
KXAS-TV, NBC5 Dallas/Fort Worth
The Broadcast Foundation: Where Strategy Meets Storytelling
THE CHALLENGE
Deliver compelling content in one of the nation's most competitive media markets where creative quality, audience growth, and revenue never stopped competing for the same hours.
THE OUTCOME
Built a new commercial production department from the ground up that generated $1M in annual revenue, helped drive two newscasts to #1 in the Dallas–Fort Worth market, and won three Lone Star Emmy Awards — the storytelling and leadership foundation that would later power my work in healthcare branding and executive leadership.
3
LONE STAR
EMMY AWARDS
$1M+
ANNUAL REVENUE
GENERATED
#1
NEWS SEGMENT
RANKINGS
$430k
BUDGETS
Mastering the Art of the Narrative
Before I was a corporate executive, I was a storyteller in the fast-paced world of broadcast television.
This era was my training ground for the skills I use today: high-end video production, persuasive copywriting, and the ability to pivot with agility as news and markets shifted in real-time. I learned early on that whether you have thirty seconds or thirty minutes, your message must be clear, compelling, and capable of driving immediate action.
KEY OBJECTIVE
Create content that captures attention, inspires action, and drives results.
From the Newsroom to Revenue Generation
Senior Marketing Producer | NBC 5 (KXAS-TV)
In one of the nation’s top media markets, I mastered the balance between creative excellence and business results.
Award-Winning
Production
I directed and produced content that garnered three Lone Star Emmy Awards and multiple industry honors, establishing a standard for high-impact storytelling that I eventually brought into the healthcare sector.
Revenue
Generation
I built an in-house commercial production department from the ground up, turning a creative function into a business that generated $1M in annual revenue through high-impact cross-channel campaigns.
Media Buying & Market Leadership
I managed media buying and placement, contributing to growth that propelled key news segments to the number-one position in the Dallas-Fort Worth market.
Agility and Influence
Broadcast TV taught me change management before it was a corporate buzzword. Navigating the shift from traditional broadcasting to integrated digital media demanded an adaptability that's still my greatest asset. This era turned a producer into a brand leader — someone who knows how to use video and copy to capture an audience's heart and an organization's bottom line.
